One of the main activities of the lab is to create serious games. Through our games, we love to develop new ways of learning and teaching for higher education, but also digital twins and decision aid systems for the industry, as well as therapy and support systems for the health sector. We focus, but not only, on Unity 3D based virtual reality (VR) and augmented reality (AR) environments. About 12 people work in this lab: researchers, developers, 3D artists and internship students. The whole group is much larger since the studio is a laboratory within HEC, the Management School of the University of Liège and since the projects usually imply collaborations with many departments and stake holders. We develop Unity 3D environments for the University and external partners. Beside the classical development process of serious games, our studio offers some specific opportunities. Indeed, we are a University lab with two additional missions: education and research. On the research side, we love to experiment new technologies and to develop environments to test the potential of new approaches; e.g. our VR Enchanted Forest will be used for children therapy by a hospital and is being developed in partnership with researchers in Psychology. Our flight simulator and digital twin of Liège Airport has not only for goal to train pilots and logistic operators but also to test whether actuators, high-end VR headsets, HDRP vs. URP, photo-realistic animated avatars and motion platforms improve significantly the immersion quality and the process efficiency. On the education side, the studio is led by Professor M. Schyns. We not only develop teaching modules; training students is also part of our DNA.