Organic shop

As part of a marketing course at HEC Liège, Prof. Laurence Dessart aims to make students more aware of responsible consumption. Equipped with a “generic” shopping list, students navigate the aisles of this virtual grocery store. Which products will they choose? What eco-score will they receive at checkout? And what drives their decisions? The first lecture using this innovative educational tool was held yesterday. Around 100 students will be experimenting with it in the coming days.